Fiji Hotel Market Dynamics

Surging demand and record visitor numbers drives strong hotel performance and increased investor interest in Fiji

July 03, 2024
  • Kyle Wheatley
  • Nick Thompson
  • Stephen Doyle

Fiji is a popular tourist destination known for its beautiful landscapes, beaches, and cultural heritage. The country has seen a strong recovery in its tourism industry following the COVID-19 pandemic, with visitor numbers reaching record highs in 2023. This has led to significant hotel rate growth and sparked a new wave of interest from investors. As Fiji continues to attract luxury and wellness travelers, as well as families seeking hospitality and a welcoming culture, the demand for hotel accommodation continues to grow. The following trends are anticipated to shape the market in the coming years:

1. International visitor arrivals have fully recovered and are set to further increase on the back of improving air capacity and growing demand for Fiji

2. Hotel market performance to continue to capitalise upon Fiji’s unique offering

3. New infrastructure and hotel development necessary to support demand growth and moderate elevated room rates

4. Fiji government promoting hotel and tourism investment through incentives and tax concessions

5. The market is tightly held and sought-after, with limited investment opportunities arising each year

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