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News Release


North Shore entertainment precinct gaining traction

JLL marketing 43 Small Road, Silverdale, Auckland



Long term investment with development potential/new-zealand/en-gb/news/916/long-term-investment-with-development-potentialAUCKLANDLong term investment with development potential
Former Fire Station on high profile corner site/new-zealand/en-gb/news/915/former-fire-station-on-high-profile-corner-siteCHRISTCHURCHFormer Fire Station on high profile corner site

​Late last year, JLL reported on the opportunity to lease sites surrounding Snowplanet on Auckland's North Shore. Following this, JLL agent David Mayhew has fielded interest from a wide range of entertainment providers keen to be a part of the hub the area would create for entertainment.

"What has become clear is the concept of expanding entertainment offerings in the area around Snowplanet is backed by entertainment providers," says Mayhew.

"We recently obtained a further listing just along from Snowplanet at 43 Small Road, which is for sale or lease. It is zoned General Business and is located in the Silverdale 2 Precinct under the Auckland Unitary Plan. The purpose of the precinct is to facilitate the development of an entertainment cluster.

"The property is just over four hectares, with the two sites being approximately 20,000sqm each which can be broken down into lots as small as 5,000sqm providing the use is compliant with the zoning," explains Mayhew.

Lot 1 has a wide frontage of 191 metres and has an existing building on site that was once a residential dwelling. The two level building with a ground floor of 184sqm and upper level of 23sqm, was converted into a headquarters for a paintball operation complete with a showroom, office and carpark area.

"Although the property was predominantly ready to go, the paintball business never opened and it now presents an opportunity for a new owner to 'complete the dream' and open the paintball operation. Alternatively, the building would make an ideal café and office to service the clientele of entertainment providers in the area," says Mayhew.

The remainder of Lot 1 is predominantly pasture with a scattering of mature trees and a small creek, which enters the site midway along the southern boundary and exits the site midway along the eastern boundary.

Lot 2 sits behind Lot 1 and has unformed access to Small Road via Lot 1. The site is mainly pasture with some mature trees on the southern boundary. This site is slightly elevated allowing an outlook towards the west across the northern motorway.

"There is a lot of scope with both sites and potential uses could include a daycare, gymnasium, live escape games, indoor playgrounds, trampoline parks, waterpark, archery, clay/laser bird shooting, maze or ten pin bowling," says Mayhew.

The location is perfect for entertainment operators being just off SH1 only 30 minutes from Auckland CBD, with high exposure to large volumes of traffic on a daily basis.

Silverdale is already home to other entertainment facilities such as Snowplanet and the Silverdale Adventure Park, of which both have regular custom.

Rapid population growth has occurred in the area during recent years and new development has taken place such as the Millwater housing development, which has 3,000 sections set to house approximately 10,000 residents. Other new developments include a school, medical centre, recreation facilities and the new multi-level Silverdale Mall. The 60 hectare Highgate Business Park development is also underway and will provide further commercial space for the area.

"The amount of new development in Silverdale is significant and this entertainment precinct is in an ideal location to meet the needs of not only the local community, but also tourists and Aucklanders from the other side of the Harbour Bridge, who are looking for something to do on weekends, school holidays or as a corporate event," says Mayhew.

"Entertainment operators currently exist in the city but most are in ad hoc locations, with many in industrial properties. Industrial space is at a premium at the moment making it difficult for entertainment operators to make their businesses financially viable. Having a location dedicated to entertainment would enable similar businesses to benefit from each other by all being located in one place and essentially being a destination for clientele."

Auckland is the largest tourism region in New Zealand which as at 2017, attracted approximately 3,670,000 international visitors per year. Figures from the Ministry of Business, Innovation & Employment (MBIE) show that as of August 2017 Auckland contributed $7.9 billion to total tourism expenditure. This figure is expected to grow with MBIE predicting visitor arrivals to grow by 4.8 per cent per year and the total international tourism expenditure to grow by 6.2 per cent per year.

"A large portion of tourists visiting the country are focused on leisure and entertainment, and this would suggest a ready-made customer base for the precinct. According to MBIE, of tourists who visited the country in the year ending August 2017, 1,912,000 were here on vacation, an increase of 11 per cent on the year to August 2016," says Mayhew.