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News Release

Auckland

Snowplanet set to ramp up entertainment offering

JLL marketing leasing opportunities at Snowplanet in Auckland


 

 

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91 Small Rd 04line small-min.jpgSince its opening in 2005, Snowplanet in Silverdale has become part of Auckland’s North Shore landscape and has entertained many with the big sheds,​​ cool climate and ski slope. ​

Other onsite facilities such as the café and restaurant have brought in custom, but now Snowplanet are looking to further enhance their offering by creating a dedicated Entertainment Precinct, which will provide New Zealanders and tourists with a wider range of entertainment options north of Auckland.

JLL are partnering with Snowplanet to market the property to prospective entertainment tenants who would be complementary to the existing Snowplanet business, helping to create a major entertainment destination for all ages.

JLL North Shore Sales and Leasing Manager David Mayhew says, “We are seeking occupiers who will work well in conjunction with the core Snowplanet business and assist in driving a wider variety of visitors to the site throughout the year. A crèche is already signed up and will open on the site in March 2018 and there are currently negotiations underway with a major entertainment operator that will be opening at the precinct in the latter half of 2018.” 

Due to the site’s easy access just off Auckland’s Northern Motorway and the size of the property itself, there is potential for onsite accommodation to be included in future. 

“The larger the development and the wider the range of uses that evolve on the site, the greater the potential for having onsite accommodation. At present, hotels in the area are limited in numbers so this is a definite possibility further down the track,” says Mayhew. 

The overarching goal of the campaign is to find and build for additional uses which will bring a wider range of visitors to the site throughout the year given the seasonality of the existing business. 

Rojie Aguilar General Manager for Snowplanet comments, “Snowplanet is a long running, successful business which recently won the Supreme Business Excellence Award for 2017 at the Westpac Auckland Business Awards - North. The leasing campaign that JLL are running presents an opportunity for fellow entertainment businesses to position themselves alongside our facility. There are many opportunities for ‘cross pollination’ across a dedicated entertainment precinct which will be an asset for the North Shore community along with wider New Zealand and international visitors. Having a range of entertainment facilities onsite will help to grow our critical mass and cement the precinct as one of New Zealand’s key entertainment hubs.”

“Snowplanet are actively investing in the expansion of their existing indoor facility. This opportunity is one where incoming businesses can position themselves next to an internationally renowned operator and take advantage of being located next to a destination facility,” says Mayhew.

With New Zealand entertainment being skewed towards the tourist market, many facilities are located in popular tourist destinations such as Rotorua and Queenstown. Auckland is the tourism gateway and with the southern edge of the city having the likes of Rainbows End, the opportunity exists for Snowplanet to provide an attractive entertainment precinct in the city’s north. 

Research suggests that entertainment hubs tend to be located within population growth nodes. Snowplanet, being based in Silverdale, is set to see substantial growth in population given the level of greenfield residential development which is occurring. This growth will assist in bolstering numbers to support the facility. 

An estimated 1.4million residents are located within 50km of the Snowplanet site, which equates to an estimated 30% of New Zealand’s population. 

JLL Associate Director of Research and Consulting Tom Barclay says, “The Snowplanet Entertainment Precinct presents a rare opportunity for a range of entertainment based occupiers to position themselves next to an internationally recognised facility. When looking at international case studies of indoor ski facilities, given their critical mass, they have the ability to support a range of other uses to service visitors. The ability to leverage the location and profile of the existing business on site will be attractive to a wide range of entertainment occupiers.”

“Our job is to ensure the tenants coming into the precinct are a good fit and that visitors to Snowplanet benefit from what they offer. All necessary amenities and services need to be provided. With the site being zoned general business use, this can be made a possibility, plus having a diverse tenant mix will inevitably widen the range of visitors to the precinct. It truly is an exciting development for Auckland and the tourist market,” says Mayhew.