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Wellington

A new kind of fitness training has hit the capital

JLL - helping businesses grow in Wellington


 

 

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9 Round small-min.jpgEarly August saw 9Round Fitness arrive in the capital, occupying a prime location at 11 Hunter Street. Having been open for almost a month, the gym has proved to be a hit with the Wellington market. 

9Round Fitness is a specialised gym, offering circuit-style workouts with an emphasis on kickboxing fitness training. As the name suggests, each workout consists of nine three-minute rounds, delivering a full body workout in just under thirty minutes. The U.S franchise concept, developed by professional kickboxer, Shannon Hudson, has already taken off in Auckland and Christchurch. With the help of Christchurch franchisee owner, Bryce Cope, Jerome Thompson has brought 9Round Fitness to Wellington.   

"We advertised the gym on social media before we opened and received a phenomenal response from the Wellington community," says Thompson, who manages 9Round Wellington. "Our early-bird memberships were quickly snapped up, and our trial, which took place a few days before the official opening, was extended due to high demand.

"The interest has not yet slowed, which indicates to us that Wellingtonians are really on-board with what we're offering. We're excited that we have been able to fill this gap in the market."

JLL agents, Jon Williams and Freddie Holmes, brokered the lease for the retail space.

While new to the Wellington market, Holmes has worked extensively in the London commercial property market where innovative and specialist fitness concepts are thriving.

"The rise of niche fitness trends, like specialist spinning operators and boxing-style workouts, opened up a gap in the London market, which was quickly filled by savvy operators such as Boom Cycle and BXR. It's great to see similar trends are starting to take off here in New Zealand.

"Developing a traditional sport into a neatly-packaged workout programme is a really clever way to market a fitness regime that is both accessible and effective. 9Round Fitness sets itself apart by working on a drop-in basis. With no set "class times", members work-out at their own convenience – ideal for the office lunch hour."

Says Williams, "The location of the new premises will suit a clientele of CBD professionals.

"Occupying the ground level of the JacksonStone building, and facing several other office buildings, 9Round Fitness is well-positioned to capture a corporate market. By offering a concise full-body workout, 9Round is likely to appeal to business workers who are juggling work and family commitments, yet still want to prioritise their health."

Given the current conditions of the tightly held Wellington retail market, securing the right space for 9Round Fitness was not straightforward. With a host of international retailers having recently arrived in the capital, particularly around Willis Street and Lambton Quay, other retailers have sought to locate themselves within the vicinity to benefit from the increased foot-traffic. This trend towards location-based retailing has meant that vacancy in the northern CBD has remained tight.  

"While suitable options were not in abundance, we had a clear brief and a close working relationship with 9Round, which allowed us to shortlist the best available and move forward quickly. In this way, we were able to broker the deal with the confidence that our clients were best-placed to grow their business," says Holmes.

9Round Fitness are already looking to expand further in Wellington, and will continue to work exclusively with JLL in the Wellington region.