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RSA selling Bute Road building in Browns Bay

Community hub will be the club’s future model



Long term investment with development potential/new-zealand/en-gb/news/916/long-term-investment-with-development-potentialAUCKLANDLong term investment with development potential
Former Fire Station on high profile corner site/new-zealand/en-gb/news/915/former-fire-station-on-high-profile-corner-siteCHRISTCHURCHFormer Fire Station on high profile corner site

Bute Rd RSA-min.jpgJLL is marketing a two-storey property at 13-15 Bute Road in Browns Bay for sale. 

It has been home to the East Coast Bays RSA for many years and the building is owned by the Returned Services Association. 

At the East Coast Bays RSA’s Annual General Meeting held in October, members voted to put the Bute Road land and building up for sale. 

The building was constructed in the late 1990s and has an area of approximately 1,390sqm, on a 1,849sqm site. It has a high stud and is solidly built with an extensive hospitality fit-out. There is a commercial kitchen and small bar upstairs and another bar below. 

In May 2015 there was a fire in the storeroom, which caused superficial damage to the building and has since been repaired. 

While the damage to the building wasn’t lasting, the fire didn’t help the club’s prospects. 

“The fire had a devastating effect on the RSA and we are only just now beginning to show some recovery of the patronage by our members,” East Coast Bays RSA President Kerry Kay says.

“The reality is the traditional RSA model doesn’t work anymore,” Kay says. “This is a sign of the times for a lot of RSAs and many of them have joined forces with other clubs to be more reflective of the community. 

“We have lost most of the World War II vets and we just don’t have the numbers coming through to replace them. A survey of our membership showed that while our members do enjoy coming to the RSA, they just don’t go out as often as they used to. So we need to move towards a model that includes the younger generations,” he says.  

“Our intention is to eventually form a community hub by joining with other clubs, such as bowling and tennis clubs. The Upper Harbour and Hibiscus and Bays Local Boards are funding a feasibility study to look into the idea of doing this at Freyberg Park,” he says. “However this could take many years to achieve.”

The property is zoned Town Centre under the Proposed Auckland Unitary Plan – one of the three primary zones for the growth of commercial activities. It provides for medium intensity retail and commercial activity with a maximum height of 16.5 metres, which allows for four to six storeys. Conversion of a building into dwellings or accommodation is a restricted discretionary activity in this zone. 

The site is surrounded by a mix of residential, light industrial and retail businesses with several parks and recreation areas nearby. There are two new apartment developments on Bute Road – The Norfolk and The Pines.​

JLL agents David Mayhew and Marg Mills are marketing the property for sale by tender, closing December 14. 

“There are lots of possibilities for this site. It’s a very solid structure that could possibly have further levels added, so there are numerous options for add-value investors or owner-occupiers. It could be converted into an office, medical facility, aged care facility or education centre of some kind,” Mayhew says. “The RSA is prepared to stay on as a tenant in all or part of the building in the short to medium-term, while their community hub strategy is investigated.” 

The property is located 20 kilometres from Auckland’s CBD (a 20-minute drive) with access to the Northern Motorway via Greville and Oteha Valley Roads, approximately five kilometres away. 

Browns Bay is a bustling beachfront community of more than 4000 people, with a sizeable commercial centre. There is retail on both sides of Clyde Road with a variety of cafes and restaurants on the beachfront. Browns Bay has two supermarkets, a primary school and three retirement villages within a kilometre of the beachfront. 

Read the True Commercial story here