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News Release


Unique waterfront retail opportunity in Birkenhead

JLL and Auckland Transport seeking savvy food & beverage operator



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​​Birkenhead wharf small-min.jpgA unique waterfront retail space is available to lease at Birkenhead Wharf. 

JLL is seeking a cafe operator to take up this prime spot with stunning views of Auckland’s Harbour Bridge. 

“A good operator will build this up and make a great business out of this,” JLL’s head of retail Chris Beasleigh says. “They’ll benefit from the passing ferry commuters and the Birkenhead locals who enjoy walking by the water.”

JLL’s North Shore retail specialist JJ Hong says around 14,000 people use the Birkenhead ferry every month – more than 170,000 passengers a year.  

“The kiosk has been leased in the past and the operator did well there,” Hong says. “There is a full kitchen and space for two people to work in tandem in the kiosk. There is also a deck with outdoor seating, where people can sit and take in the fabulous view.

“Auckland Transport is particularly interested to hear from retailers who can show their intention to support local suppliers and employ local people,” Hong says. 

“It’s a high demographic area, so a grab-and-go coffee and food vendor would have no problem attracting customers here,” she says. “There are plenty of 90-minute carparks adjacent to the wharf and the area is popular with walkers, which will help the tenant boost their business outside of commuter hours.”

The area of Birkenhead East and Northcote South had a medium personal income of $39,600 as at the 2013 Census, compared to $29,600 in the Auckland Region and $28,500 in NZ as a whole.

Estimated 2014 purchasing power per capita for the area of Birkenhead East and Northcote South was $36,000, compared to $28,700 for the Auckland Region and $27,600 for New Zealand.

Auckland Transport’s retail strategy 

General Manager AT Metro Mark Lambert says the lease of this space at Birkenhead is part of Auckland Transport’s retail strategy for public transport facilities. 

“One of the key objectives of the strategy is to enhance the experience for our customers using public transport (Metro) facilities and to attract current non-public transport users to Metro facilities. 

"This is part of the improvements across public transport to ultimately support and build on the momentum of the recent record growth in public transport use in Auckland. We’re looking for an operator who will help build Birkenhead Wharf as a centre of activity to the benefit of locals, visitors and commuters.” 

JLL is seeking expressions of interest in this opportunity, closing October 20.