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News Release

Auckland

Eating is the new shopping​

Getting the food and beverage offerings right is vital to modern retail developments


 

 

Historic Auckland landmark the General Building for sale/new-zealand/en-gb/news/851/historic-auckland-landmark-the-general-building-for-saleAucklandHistoric Auckland landmark the General Building for sale
Significant piece of industrial land for sale /new-zealand/en-gb/news/848/significant-piece-of-industrial-land-for-saleChristchurchSignificant piece of industrial land for sale

Retail FandB young woman drinking coffee small-min.jpg

As retailers grapple with the challenge of trying to get shoppers through their doors, food and beverage offerings are becoming a vital part of the mix. 

“You can buy clothes online, get your groceries or do your banking without leaving the house. Sure, you can get takeaway food delivered to your door, but people still choose to go out to eat and drink with friends,” JLL New Zealand’s head of retail Chris Beasleigh says. 

Retailers can take advantage by incorporating destination restaurants into their premises. At the upper end of the scale, Burberry in London and Gucci in Shanghai are two examples of luxury retailers that have recently jumped on-board the trend for in-house restaurants and cafes. Armani now has restaurants and cafes in 13 cities around the world. 

“Retailers have to be innovative and find new ways to engage with customers. Eating and drinking give shoppers another reason to stop by your premises and it increases their ‘dwell time’. The longer they spend interacting with your brand, the better,” Beasleigh says. 

“What JLL is seeing around the world is, there’s only so much retail you can put into a development. You need to offer a range of food and beverage options as well. Getting the right mix of F&B operators isn’t straightforward. That’s where using experienced retail property specialists is really beneficial.”

This year, JLL’s retail teams around the world are focusing their energies on the Food & Beverage market – particulary in the Asia Pacific region. 

“JLL’s leaders from around Asia Pacific met in Shanghai for a conference in March 2016. The importance of Food & Beverage in the retail market was a key topic of discussion,” Beasleigh says. 

Anthony Barton and Ranesh Parmar are Food & Beverage specialists in JLL Auckland’s retail team. 

“We work with all the different Food & Beverage segments, from high-end restaurants to casual dining experiences, takeaways, bars, cafes, healthy food outlets and dessert cafes,” Barton says. “When you integrate the right Food & Beverage operator into a retail development, you get so much more foot traffic. Everyone wins.” 

​“For example, JLL has just finished leasing a new development in Oteha Valley Rd in Albany. It has a fruit and vege store and a chiropractor which will be busy during the day,” Ranesh Parmar says. “These are complemented by a bakery, Pizza Express, Sushi Train, Asian BBQ restaurant, Zambrero and a new-format Liquor King store, which will bring foot traffic in the evenings too.

“In Henderson, JLL has filled a new development at Lincoln Rd with Food & Beverage operators who are eager to trade alongside New Zealand’s first drive-through Texas Chicken outlet. The upstairs tenant is a childcare centre, which means all of the tenants benefit from plenty of weekday foot traffic. The other tenants include Mexicali Fresh, Indian Aroma, Thai Aroma, a Vietnamese restaurant, a dessert café and Momo Bubble Tea.”

A retail property specialist brings knowledge, contacts and experience that turns a good development into a great development, Beasleigh says. 

“JLL are the experts in the Food & Beverage sector. Combined with the skills in JLL’s leasing, research and valuation divisions, what we offer is a complete service.”