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News Release


Private coastal land parcel in historic Russell Township

A private foreshore property with two residential dwellings and vast coastal views nearby the historic township of Russell in the Bay of Islands has come to market.



Long term investment with development potential/new-zealand/en-gb/news/916/long-term-investment-with-development-potentialAUCKLANDLong term investment with development potential
Former Fire Station on high profile corner site/new-zealand/en-gb/news/915/former-fire-station-on-high-profile-corner-siteCHRISTCHURCHFormer Fire Station on high profile corner site

​​​163 Long Beach Road edited-min.jpg

JLL’s Director of Capital Markets John Binning and Commercial Sales and Leasing Specialist Chris Harding are selling the land comprising of 37 hectares by Tender closing Thursday 12th November at 4pm.

The rare and significant land parcel is situated at 163 Long Beach Road and features a warm northerly outlook with elevated sea views of the outer Bay of Islands and private coastal frontage to the Long Beach foreshore. Long Beach is a treasured part of the Russell peninsula for its stunning stretch of sand and sun-drenched views across the bay to the islands and beyond.

Comprising of two separate beachfront titles, with a third title recently approved for subdivision, the western side of the property hosts two existing residential dwellings whilst the east side showcases a sandy foreshore and private rocky beach around the headlands. 

Two separate residential dwellings along with several outbuildings exist on this Long Beach property, the larger family home is a well-built 1980’s bungalow, with three bedrooms, open plan dining and kitchen area, and very attractive outdoor living space complete with timber decking. The second building is a separate holiday cottage, which features two double bedrooms and a free standing log fire. Improvements have been made to this property including the addition of a sealed driveway and paved paths and patios.

The property itself has access options from Long Beach Road and Florance Avenue and is predominantly covered in native and regenerating bush with pockets of pine forest. Direct access to Long Beach allows for the launching of small boats and kayaks and the protected mooring area of Matauwhi bay is a two minute drive from the property, allowing for larger vessels.

Binning says “This property offers buyers the unique opportunity to purchase 37 hectares of shorefront property located in a coastal paradise, rich in pioneer history, marine wildlife and secluded beaches. The increasing development in the Russell Township offers its residents local amenities including retail shops, cafes, a local primary and intermediate school, recreational parks and the Russell Wharf.”

Binning continues, “The qualities of this property are outstanding, including private access to secluded beaches, a high degree of privacy and sense of seclusion within close proximity to the cosmopolitan village of Russell. The potential building site is arguably one of the best in this part of the Bay of Islands.”

Located just a 10 minute ferry ride across the harbour from Paihia, the overall growth in Russell has remained steady with many of the original historic buildings enhanced by the increasing development of the retail and commercial areas within the township. 

“Although there is limited sales activity in the Bay of Islands, the Northland region saw house sales rise 70% between 2011 and 2014 and are expected to continue on this upward trend. Coastal and lifestyle properties are proving popular in the Northland market, particularly high quality properties as there has been an increase in property sales over $1million in this region,” adds Harding.

Harding continues, “This is a true legacy asset and has been eagerly watched by buyers both nationally and internationally for years.”

​There is a resource consent in place with an approved plan for subdivision of approximately 4,800sqm which includes the main family home. Subject to final survey and title this lot would retain the access from Long Beach Road and result in the access to the other two lots being formalised from Florence Avenue. Extensive development options exist for the property subject to council consents.